I attended a weekend workshop led by UO alumni Tin Mai and Sarah Sharp, where teams of 2-3 creatives were tasked with tackling a real-world brand challenge.
Our brief: Reframe GoFundMe beyond its association with tragedy.
Our solution: Highlight real-life moments, both small and significant, using existing GoFundMe fundraisers.
The gofundlife. campaign broadens the perception of what GoFundMe can support.
