I was tasked with creating a campaign for a Barcelona-based health-food restaurant that would live outdoors. the purpose of the campaign was to grab the attention of passersby and activate sales during the Halloween season. my target audience was tourists and expats who live a healthy and organic lifestyle. The tonality was "funny, cheeky and spooky."
I chose honest greens for my campaign. Their slogan is "eat real," so it was fitting to include "real food" whilst adding a festive twist with "scary good." The advertisement includes a call to action, allowing viewers to place an order then and there using the qr code.
3 versions of the same campaign
example of an advertisement at Barceloneta beach
