During the duration of my internship, I had the opportunity to contribute to the Allstate America's Best Drivers® campaign . The campaign aimed to drive viewers to the full report through organic content, while encouraging claim submissions through paid media.
The report identified Boston as the riskiest city for drivers and Brownsville, Texas as the safest — insights that shaped the creative direction of our campaign.
I had the opportunity to create "Quick Twitch ads" to be posted across Allstate's social media stories. The stories linked to articles by Yahoo News, Forbes and USA Today
Brady pothoff: creative production ip senior consultant II | ANDREW KIEFFER: ASSOCIATE CREATIVE DIRECTOR | VIC SANCHEZ: GROUP CREATIVE DIRECTOR
Other Quick Twitch ads work
These Quick Twitch ads directed viewers to a CBS News article and a Chicago Tribune article.
Caleb McKenney: Visual Designer
