America's Best Drivers Report®
During my internship at Allstate, I had the opportunity to contribute to the Allstate America's Best Drivers® campaign, writing scripts for our talent, storyboarding content for our producer, and writing copy and captions for Allstate's Pinterest and Instagram advertisements. The campaign leveraged organic content to direct viewers to the full report, while using paid media to drive quote inquiries.
The report identified Boston as the riskiest city for drivers and Brownsville, Texas as the safest — insights that shaped the creative direction of our campaign.
Simple Supers
I helped craft "supers" for a series of videos encouraging viewers to bundle home and auto, try Drivewise and switch to Allstate to save. The goal was to deliver quick, benefit-driven messages that were easy to understand and aligned with Allstate’s approachable, trustworthy tone.
Quick Twitch Ads
I also had the opportunity to create "Quick Twitch ads" to be posted across Allstate's social media stories. The stories linked to articles by Yahoo News, Forbes, USA Today, CW33 and SFGate.
These Quick Twitch ads directed viewers to a CBS News article and a Chicago Tribune article.
