During the duration of my internship, I had the opportunity to contribute to the Allstate America's Best Drivers® campaign. The campaign leveraged organic content to direct viewers to the full report, while using paid media to drive quote inquiries.
The report identified Boston as the riskiest city for drivers and Brownsville, Texas as the safest — insights that shaped the creative direction of our campaign.
I had the opportunity to create "Quick Twitch ads" to be posted across Allstate's social media stories. The stories linked to articles by Yahoo News, Forbes, USA Today, CW33 and SFGate.
Brady Potthoff: Creative Production IP Senior Consultant II | Andrew Kieffer: Associate Creative Director | Vic Sanchez: Group Creative Director | Katherine Sharp: Consumer Planning and Execution Senior Manager | Scott Alexander: Creative Production Lead Consultant | Courtney Buckley: Consumer Planning & Executions Associate Manager | Chrissie Bonaguidi: Consumer Planning & Execution Senior Manager | Nicole Emeric: Social Media Director | Tammy Kotula: Corporate Brand Communications Senior Manager | Natasha Marcheschi: Digital Intelligence & Communications Insights
These Quick Twitch ads directed viewers to a CBS News article and a Chicago Tribune article.
Caleb McKenney: Visual Designer
