For my Copywriting Craft class, I created a campaign for a product I love: Tapatío. A bottle has a permanent place in my pantry — whether in my freshman dorm, first apartment or childhood home — or, as Beyoncé said, “I got hot sauce in my purse” (I literally do). I wanted to show that Tapatío can elevate any dish without overpowering it.
The campaign became “Flavor that kicks but doesn’t steal the show.”
