For my Writing & Design Concepts class, I created a campaign for Tactics, a Pacific Northwest streetwear brand that recently opened its first store in Sapporo, Japan. The goal was to connect with streetwear enthusiasts, especially women, by showcasing Tactics' unique blend of style, comfort, and performance.
The tagline "Your Ride. Your Way." captures the brand’s focus on individuality and empowerment. For the design, I blended Japanese manga and Western comics with a soft, nature-inspired color palette, creating a bold yet feminine visual identity.
This campaign encourages women to embrace their individuality with Tactics, where style, comfort, and performance go hand in hand.
Traditional: Print ad to be placed in Non-no magazine, a popular japanese fashion and lifestyle magazine.
Non-traditional: Display ad to be placed in Sapporo factory and subway stations across Sapporo.
Social: Design contest to be posted on instagram reels.
