My team and I were tasked with creating a book designed to educate families, particularly parents and children, on the life cycle of products and their impact on the environment. Our objectives were clear:
• Educate parents and children about the life cycle of products, emphasizing the importance of long-term use rather than disposable consumption.
• Encourage families to consider how disposing of products contributes to the landfill and causes environmental harm.
• Inspire families to extend the lifespan of toys through recycling, repurposing and donating.
Drawing inspiration from No Impact Man by Colin beavan, we referenced powerful ideas about the environmental consequences of our consumption habits. As Beavan writes, “...there are 46,000 pieces of plastic floating in every square mile of the ocean, according to the United Nations Environment Program” (pg. 54), highlighting the scale of waste we’re contributing to daily. He also reminds us that environmentalism is fundamentally about people: “Environmentalism is not about the environment. It is about people. It is about a vision for a better life — for people” (pg. 202).
Our goal is to empower families to rethink their habits. As Beavan challenges, “The real question is not whether I can make a difference. The real question is whether I am willing to try” (pg. 68). By educating families on the life cycle of products and inspiring sustainable actions, we aim to create a future where the next generation grows up with a natural sense of how to live more responsibly.
Strategist(S): Sammy Cohen & John Asbury | art director: Peter Zaharie | Designer: Bethany Glick | Copywriter: Jenni Ruiz-medina