My team and I were tasked with creating something to help a brand take a responsible specific action.
My team and I chose Apple. We found that 82% of students have reported feeling unsafe on campus, according to an ADT survey of 1,000 students in 2021.
The University of Oregon's call box system fails to ensure a student's safety.
75% of students always keep their phones with them -- 56% of those phones are iPhones.
As an industry innovator, we knew Apple had the power to act responsibly and improve campus safety. Soteria was born.
![](https://cdn.myportfolio.com/82e6a884-292c-47c3-8158-df952244c912/dfc656eb-cf3d-4a06-9f45-3632e903ec0f_rw_1920.png?h=4eb8abf9f9eefc6dfb8e3b8a4f23d344)
![](https://cdn.myportfolio.com/82e6a884-292c-47c3-8158-df952244c912/765ed54c-c60c-4814-b15c-95b202775ccd_rw_1920.png?h=3138a51ff06493aaae8fb38ccd3e745b)
What Soteria would look like in the iPhone control center.
Joseph Pellegrini
Sydney Johnson