My team and I were tasked with creating something to help a brand take a responsible specific action.
My team and I chose Apple. We found that 82% of students have reported feeling unsafe on campus, according to an ADT survey of 1,000 students in 2021.
The University of Oregon's call box system fails to ensure a student's safety.
75% of students always keep their phones with them -- 56% of those phones are iPhones.
As an industry innovator, we knew Apple had the power to act responsibly and improve campus safety. Soteria was born.
What Soteria would look like in the iPhone control center.
Joseph Pellegrini
Sydney Johnson
